Cathy J. Medich

Director, Strategic Programs

Smart Card Alliance

Cathy Medich is Director of Strategic Programs for the Smart Card Alliance. In this role, she manages strategic marketing and industry initiatives and directs all industry council activities, including the definition of new projects, the management of project teams, and the development of messaging and marketing programs to promote council positions in the industry.

As an independent consultant with over 20 years of experience in marketing and strategic planning for technology businesses, Cathy has completed projects for Hewlett-Packard, Diversinet, NACHA, Zantaz, Securify, ePatterns, RadarGolf, ViVOtech and VeriSign.  Prior to launching her consulting practice, Cathy was Vice President of Product Marketing for PaymentNet (now part of PayPal), an Internet payment services startup.  From 1996 to 1998, she served as Director of Marketing for VeriFone, managing marketing activities for VeriFone’s Internet Commerce Division and next generation Integrated Payment System. 

From 1994 through 1996, Cathy was the founding Executive Director of CommerceNet, a non-profit industry association whose members were pioneers in Internet electronic commerce applications and usage.  Prior to 1994, Cathy was the Division Engineering Manager for Teradyne in Walnut Creek, CA.  She also held senior product marketing and strategic planning positions at both Teradyne and General Electric.

Cathy has B.S. and M.S. degrees in Electrical Engineering and Computer Science from M.I.T. and an M.B.A. from the Wharton Graduate School.