Letter from the Conference Chair

Dear Colleague:

Keeping good customers. It’s more important in today’s volatile markets than ever before. But the path to loyalty isn’t posted, and it isn’t easy.

In the ‘90’s, the advent of point rewards programs seemed like the killer app of loyalty. But program commoditization and earn-burn inflation have set a high bar for using this strategy, and demand precise financial controls and constant innovation to make sure the investment is spent where its return warrants. And beyond points…consumer and small business expectations for service and frontline knowledge of their needs are increasingly important in retaining and growing relationships, not to mention acquiring them.

This conference brings together leading practitioners and industry experts to provide a high-impact source for banking and payments executives who want best-in-class and practical insights on how to identify, retain and grow the customers that drive franchise health and profitability. In one day, this agenda covers what you need to know to:

• Deliver value through your payments strategy to strengthen bank-wide customer relationships
• Create innovations in rewards strategies to differentiate your programs and offers, while maintaining positive marketing ROI
• Understand the impact of interchange fee legislation on reward funding
• Tailor your loyalty approach to specific customer segments, from the ultra-affluent to the small business
• Build loyalty with a range of new weapons, from emerging payment technologies to social networking

If you care about keeping your customers through the turmoil of today’s markets, you shouldn’t miss the premier Reinventing Loyalty Conference, presented by our media partners, ATM & Debit News and Cards and Payments.

Make sure you have a loyalty advantage. Reserve your seat today and join us December 1 at the Roosevelt Hotel in New York.

Regards,

Campbell Edlund
President
EMI Strategic Marketing